Weinfeder e.V. Honors Monika Reule as “Wine Personality of the Year 2025”
At ProWein 2025, renowned sports journalist and television presenter Holger Wienpahl delivered the keynote speech honoring Monika Reule as “Wine Personality of the Year.” Presented by the Association of German Wine Journalists (Weinfeder e.V.), this award recognizes her extraordinary contributions to German wine and her outstanding leadership as Managing Director of the German Wine Institute (DWI). Below is a summary of his speech:
Having accompanied Monika Reule for 18 years during the selection of the German Wine Queen, Holger Wienpahl highlighted her tireless passion for German wine in his speech. With professionalism, foresight, and diplomatic skill, she has played a key role in shaping the positive development and global reputation of German wine. Her ability to lead effectively while remaining approachable sets her apart—always demonstrating expertise, perseverance, and a keen understanding of the industry.
In his tribute, Holger Wienpahl emphasized three key characteristics that define Monika Reule:
Her Humor and Approachability
Monika Reule is known for her sharp sense of humor and her ability to laugh at herself—whether it was her accidentally purple-tinted hair (a mishap at the hairdresser’s) at an internal celebration or her self-ironic entrance at a “White Event” dressed in black, wearing a top emblazoned with the phrase “There’s always one black sheep.“ These qualities make her a respected leader who fosters connections and builds relationships with those around her.
Her Patience and Diplomatic Skills
For many years, Monika Reule has overseen the German Wine Queen election, always with a listening ear and a steady hand. She has a unique ability to balance diverse interests and guide even complex, drawn-out processes to successful resolutions. Her unwavering dedication was instrumental in securing the future of the DWI when its existence was legally challenged.
Her Solution-Oriented Leadership and Determination
From crisis management to strategic decisions like the purchase of the DWI headquarters (opting for ownership instead of continuous rental costs), Monika Reule has demonstrated vision and pragmatism. She has successfully secured millions in funding for German wine, ensuring the DWI’s financial and structural sustainability for the future. With hard work, perseverance, and immense dedication, she has left a lasting mark on the industry.
A Unique Wine Personality
With a touch of humor, Holger Wienpahl compared her to a one-of-a-kind cuvée:
“Powerful like a Cabernet Sauvignon, elegant like a Pinot Noir, and resilient like a Regent. You are a rare blend—like a Grand Cru: harmonious, refined, and with a long-lasting finish.”
The Weinfeder Award for “Wine Personality of the Year” was presented to Monika Reule in recognition of her exceptional contributions and lasting impact on the German wine industry. With this honor, Weinfeder e.V. acknowledges her extraordinary achievements and enduring influence in the world of wine.
-> The full keynote speech (only in German language) can be read on the Weinfeder e.V. website.
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Photo Credit: © DWI
